I’m Will, a product designer who builds experiences that try to improve the world just a little.

I currently work at SIDE Labs, a design agency who help non-profits.

I've designed stuff for clients such as NHS Digital, Refugee Action, YMCA and the National Careers Service.

When I'm working you'll find me mucking about with a side project, cooking something Mexican or getting thrashed at Badminton.

View my CV

Stuff I care about

Business needs

Promise I'm not just saying that. My time as a management consultant gave me a solid understanding of how good designs should meet both business and user needs.

Quality of craft

I think good design is made in the details. Everything from box shadows to error states matters.

Developer collaboration

Speaking their language. The proof is in the pudding (think less eton-mess and more creme brulee). Knowing how to code definitely helps with this.


Interaction design

Product strategy

User research

Systems thinking

Workshop facilitation

UI design

🌮  Making tacos