I’m Will, a Product Designer who builds experiences that try to improve the world just a little.

I currently work as a Senior Designer at SIDE Labs, a design agency focused on tech-for-good.

I've lead design for projects at large Government departments like NHS Digital, national charities like YMCA and Refugee Action and early-stage start-ups.

When I'm working you'll find me mucking about with a side project, cooking something Mexican or getting thrashed at Badminton.

View my CV

Stuff I care about

Business needs

Promise I'm not just saying that. My time as a management consultant taught me how good designs should meet both business and user needs.

Quality of craft

I think good design is made in the details. It's one of the things I enjoy the most. All kinds of the minute details matter like box shadows, or error states.

Developer collaboration

Knowing how to code helps me speak their language and stay clear of the "computer says no" situations familiar to designers.


•    Interaction design

•    Product strategy

•    User research

•    Systems thinking

•    Workshop facilitation

•    UI design

🌮  Making tacos

Photos I've taken